Teacher Detail

Name: Mahmoda Akter

Designation: Lecturer

Email: mahmodajkkniu23@gmail.com

Research Interest: Marketing, Entrepreneurship, SME, Tourism and Hospitality Management, Branding etc.

Education:

MBA-2018

Department of Marketing

University of Rajshahi

Bangladesh

CGPA-3.833

Merit Position – 2^nd

BBA-2017

Department of Marketing

University of Rajshahi

Bangladesh

CGPA-3.844

Merit Position – 1^st

HSC-2012

Fulbaria Collage, Mymensingh

Board:  Dhaka

GPA-5.00

SSC-2009

Bakta High School, Mymensingh

Board:  Dhaka

GPA- 5.00

Experience:

Lecturer

02 January 2023 to till now

Department of Marketing

Jatiya Kabi Kazi Nazrul Islam University,

Trishal, Mymensingh-2224,

Bangladesh

Participation:

Conferences, Seminars and Workshops

1.     Akter, M., Alim, M. A., & Ali, M. B. (2019) “Testing Small and Medium Tourism Enterprises Performance: The Mediating Effects of Place Satisfaction, and Support for Community” BIAM Foundation, Dhaka, Bangladesh. 27-28 December, 2019.(16^th Asian Business Research Conference, Organized by Global Research Institute for Business Academics, Australia)

2.     Alim, M.A., Ara, M.A., Chowdhury, M.I.K., Ghosh, T., & Akter, M. (2021) “Tourists’ Information Sharing Intention in Social Media: An Empirical Study in Bangladesh” Proceedings of International Conference on Interdisciplinary Research in Technology & Management, jointly organized by Institute of Engineering and Management, Kolkata, and University of Engineering and Management, Kolkata & Jaipur. February 26-28, 2021.

Publications:

1.      Akter, M., Alim, M. A., Sabbir, R., Ali, M. B., Jee, T. W., & Ali, J. K. (2020) “The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises.” Asian Journal of Business and Accounting (Scopus, Q3, IF: 0.74), 13(2), 27-47.

                Published: December 2020

2.     Alim, M. A., Ali, M. B., Ara, M. A., Rokonuzzaman, M., Sultana, M., Akter, M., & Biswas, R. (2021) “Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective” Rajshahi University Journal of Social Science and Business Studies, 25, 49-62.

                Published: January 2021