MAHMODA AKTER
(LECTURER)Department:
Marketing
Faculty:
Faculty of Business Administration
Email:
mahmodajkkniu23@gmail.com
Phone:
01465235984
Social Profile:
Research Interests:
Education
| Degree Name | Group/Major Subject | Institute | Country | Passing Year |
|---|---|---|---|---|
| MBA (CGPA-3.833) (Merit Position - 2nd ) | Department of Marketing | University of Rajshahi | Bangladesh | 2018 |
| BBA (CGPA-3.844) (Merit Position – 1st ) | Department of Marketing | University of Rajshahi | Bangladesh | 2017 |
| HSC | Business Studies | Fulbaria College, Mymensingh | Bangladesh | 2012 |
| SSC | Business Studies | Bakta High School, Mymensingh | Bangladesh | 2009 |
Experience
| Title | Organization | From Date | To Date |
|---|---|---|---|
| Lecturer | Jatiya Kabi Kazi Nazrul Islam University | 2023-01-02 | 2026-08-25 |
Research Activities
| Sl. | Name | Research Project Title | Funding Agency | Duration | Status | Attachment |
|---|---|---|---|---|---|---|
| 1 | Mahmoda Akter | THE INFLUENCE OF SOCIAL MEDIA COMMUNITIES ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM BANGLADESH | University Funded | 2025-07-01 - 2026-06-30 | Ongoing | Download |
Resources
| SL | Title | Attachment |
|---|---|---|
| 1 | MKT-510 Strategic Marketing | Download |
| 2 | MKT-505 Marketing Planning and Implementation | Download |
| 3 | MKT-422 Selling and Salesforce Management | Download |
| 4 | MKT-414 Brand Management | Download |
| 5 | MKT-321 Consumer Behavior | Download |
| 6 | MKT-315 Management Information System | Download |
| 7 | MKT-222 Insurance and Risk Management | Download |
| 8 | MKT-211 Macroeconomics | Download |
| 9 | MKT-121 Microeconomics | Download |
| 10 | MKT-112 Business Communication | Download |
Publication
| Sl. | Author/s | Title | Publisher | Type | Publication Date | Attachment |
|---|---|---|---|---|---|---|
| 1 | MAHMODA AKTER , Sunjida Parven, Tusher Ghosh, Mahmoda Akter | The impact of management by objectives (MBO) on employee satisfaction and performance appraisal: An analysis using structural equation modeling (SEM) | Journal of Ekonomi | Article | 2025 |
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| 2 | MAHMODA AKTER , Md. Abdul Momen, Mahmoda Akter, Seyama Sultana, Sumona Akther Sumi, Md. Nurul Islam Nepo | Establishing brand loyalty in the fashion and lifestyle industry of Bangladesh: A qualitative investigation | Journal of Ekonomi | Article | 11 september 2024 |
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| 3 | MAHMODA AKTER , Md. Abdul Alim1*, Md. Borak Ali 2, Mst. Anjuman Ara3, Md. Rokonuzzaman4, Mousumi Sultana5, Mahmoda Akter6, Rumana Biswas | Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective | Rajshahi University journal of social science and business studies | Article | 2017 |
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| 4 | MAHMODA AKTER , Mahmoda Akter*, Md. Abdul Alim, Rubaiyat Shabbir, Md. Borak Ali, Jee Teck-Weng and Jati Kasuma | The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises in Bangladesh | Asian Journal of Business and Accounting | Article | Dec 30, 2020 |
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Award
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Teaching
| Course Code | Course Title | Semester/Year |
| MKT-112 | Business Communication | 1st/1st |
| MKT-121 | Microeconomics | 2nd/1st |
| MKT-211 | Macroeconomics | 1st/2nd |
| MKT-222 | Insurance and Risk Management | 2nd/2nd |
| MKT-315 | Management Information System | 1st/3rd |
| MKT-321 | Consumer Behavior | 2nd/3rd |
| MKT-414 | Brand Management | 1st/4th |
| MKT-422 | Selling and Salesforce Management | 2nd/4th |
| MKT-505 | Marketing Planning and Implementation | 1st/MBA |
| MKT-510 | Strategic Marketing | 2nd/MBA |