Marketing

...

MAHMODA AKTER

(LECTURER)

Department:

Marketing

Faculty:

Faculty of Business Administration

Email:

mahmodajkkniu23@gmail.com

Phone:

01465235984

Social Profile:

Research Interests:

Education

Degree Name Group/Major Subject Institute Country Passing Year
MBA (CGPA-3.833) (Merit Position - 2nd ) Department of Marketing University of Rajshahi Bangladesh 2018
BBA (CGPA-3.844) (Merit Position – 1st ) Department of Marketing University of Rajshahi Bangladesh 2017
HSC Business Studies Fulbaria College, Mymensingh Bangladesh 2012
SSC Business Studies Bakta High School, Mymensingh Bangladesh 2009

Experience

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Research Activities

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Resources

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Publication

Sl. Author/s Title Publisher Type Publication Date Attachment
1 MAHMODA AKTER , Sunjida Parven, Tusher Ghosh, Mahmoda Akter The impact of management by objectives (MBO) on employee satisfaction and performance appraisal: An analysis using structural equation modeling (SEM) Journal of Ekonomi Article 2025 PDF
2 MAHMODA AKTER , Md. Abdul Momen, Mahmoda Akter, Seyama Sultana, Sumona Akther Sumi, Md. Nurul Islam Nepo Establishing brand loyalty in the fashion and lifestyle industry of Bangladesh: A qualitative investigation Journal of Ekonomi Article 11 september 2024 PDF
3 MAHMODA AKTER , Md. Abdul Alim1*, Md. Borak Ali 2, Mst. Anjuman Ara3, Md. Rokonuzzaman4, Mousumi Sultana5, Mahmoda Akter6, Rumana Biswas Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective Rajshahi University journal of social science and business studies Article 2017 PDF
4 MAHMODA AKTER , Mahmoda Akter*, Md. Abdul Alim, Rubaiyat Shabbir, Md. Borak Ali, Jee Teck-Weng and Jati Kasuma The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises in Bangladesh Asian Journal of Business and Accounting Article Dec 30, 2020 PDF

Award

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Teaching