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Name: Mahmoda Akter |
Designation: Lecturer |
Email: mahmodajkkniu23@gmail.com |
Research Interest: Marketing, Entrepreneurship, SME, Tourism and Hospitality Management, Branding etc. |
Education:
MBA-2018 Department of Marketing University of Rajshahi Bangladesh CGPA-3.833 Merit Position - 2nd
BBA-2017 Department of Marketing University of Rajshahi Bangladesh CGPA-3.844 Merit Position – 1st
HSC-2012 Fulbaria Collage, Mymensingh Board: Dhaka GPA-5.00
SSC-2009 Bakta High School, Mymensingh Board: Dhaka GPA- 5.00
|
Experience: Lecturer 02 January 2023 to till now Department of Marketing Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh-2224, Bangladesh |
Participation: Conferences, Seminars and Workshops 1. Akter, M., Alim, M. A., & Ali, M. B. (2019) "Testing Small and Medium Tourism Enterprises Performance: The Mediating Effects of Place Satisfaction, and Support for Community" BIAM Foundation, Dhaka, Bangladesh. 27-28 December, 2019.(16th Asian Business Research Conference, Organized by Global Research Institute for Business Academics, Australia)
2. Alim, M.A., Ara, M.A., Chowdhury, M.I.K., Ghosh, T., & Akter, M. (2021) "Tourists’ Information Sharing Intention in Social Media: An Empirical Study in Bangladesh" Proceedings of International Conference on Interdisciplinary Research in Technology & Management, jointly organized by Institute of Engineering and Management, Kolkata, and University of Engineering and Management, Kolkata & Jaipur. February 26-28, 2021.
|
Publications: 1. Akter, M., Alim, M. A., Sabbir, R., Ali, M. B., Jee, T. W., & Ali, J. K. (2020) "The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises." Asian Journal of Business and Accounting (Scopus, Q3, IF: 0.74), 13(2), 27-47. Published: December 2020
2. Alim, M. A., Ali, M. B., Ara, M. A., Rokonuzzaman, M., Sultana, M., Akter, M., & Biswas, R. (2021) "Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective" Rajshahi University Journal of Social Science and Business Studies, 25, 49-62. Published: January 2021
|
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mso-hansi-theme-font:minor-latin;
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mso-bidi-theme-font:minor-bidi;}
Name: Mahmoda Akter |
Designation: Lecturer |
Email: mahmodajkkniu23@gmail.com |
Research Interest: Marketing, Entrepreneurship, SME, Tourism and Hospitality Management, Branding etc. |
Education:
MBA-2018 Department of Marketing University of Rajshahi Bangladesh CGPA-3.833 Merit Position - 2nd
BBA-2017 Department of Marketing University of Rajshahi Bangladesh CGPA-3.844 Merit Position – 1st
HSC-2012 Fulbaria Collage, Mymensingh Board: Dhaka GPA-5.00
SSC-2009 Bakta High School, Mymensingh Board: Dhaka GPA- 5.00
|
Experience: Lecturer 02 January 2023 to till now Department of Marketing Jatiya Kabi Kazi Nazrul Islam University, Trishal, Mymensingh-2224, Bangladesh |
Participation: Conferences, Seminars and Workshops 1. Akter, M., Alim, M. A., & Ali, M. B. (2019) "Testing Small and Medium Tourism Enterprises Performance: The Mediating Effects of Place Satisfaction, and Support for Community" BIAM Foundation, Dhaka, Bangladesh. 27-28 December, 2019.(16th Asian Business Research Conference, Organized by Global Research Institute for Business Academics, Australia)
2. Alim, M.A., Ara, M.A., Chowdhury, M.I.K., Ghosh, T., & Akter, M. (2021) "Tourists’ Information Sharing Intention in Social Media: An Empirical Study in Bangladesh" Proceedings of International Conference on Interdisciplinary Research in Technology & Management, jointly organized by Institute of Engineering and Management, Kolkata, and University of Engineering and Management, Kolkata & Jaipur. February 26-28, 2021.
|
Publications: 1. Akter, M., Alim, M. A., Sabbir, R., Ali, M. B., Jee, T. W., & Ali, J. K. (2020) "The Mediating Effects of Place Satisfaction and Support for Community: An Evaluation of the Performance of Small and Medium Tourism Enterprises." Asian Journal of Business and Accounting (Scopus, Q3, IF: 0.74), 13(2), 27-47. Published: December 2020
2. Alim, M. A., Ali, M. B., Ara, M. A., Rokonuzzaman, M., Sultana, M., Akter, M., & Biswas, R. (2021) "Social Media Marketing Activities and Its Effects on Brand Loyalty: A Fashion Brand Perspective" Rajshahi University Journal of Social Science and Business Studies, 25, 49-62. Published: January 2021
|
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